Answers your Questions without Waiting for Data Teams to help

With OWOX Data Marts companies grow revenue as fast, as they collect new data by enabling self-service reporting for everyone.

OWOX brings live, trusted business data to your spreadsheets and BI tools and enables questions in plain English - and provides reliable answers & reports updates in real time.

Fast answers
Trusted reports
Freedom to self-serve
Familiar tools

Trusted by 165,000+ Users in Marketing, Finance, and Product Teams

From fast-scaling startups to global enterprises – OWOX platform powers decisions across every department with data people actually trust.

Pandadoc
Mesh.ai
Rozetka
Chantelle
Tripadvisor
Comfy
QVC
Noon
Modivo
Answear

Data Sources

Tired of paying to collect your own data?

Pull data from any ads platform, CRM, or database straight into your warehouse – free, open-source, and fully under your control. No vendor lock-in, no per-row fees, no mystery magic.

Own your data pipeline
Request a demo

Data Storages

Still parking your data in someone else’s black box?

Drop your data exactly where you want it – BigQuery, Athena, Snowflake, Sheets – and keep full control over structure, access, and retention. No lock-in, no shady middleman.

Keep your data at home
Request a demo

Google Sheets

Dashboards are nice, but Sheets are where the real work gets done.

Pipe live, governed data straight into Google Sheets, set it to auto-refresh, and let teams build the reports they actually want – without bugging analysts or touching SQL

Looker Studio

Still adding the same SQL to every dashboard?

Connect Looker Studio directly to governed OWOX Data Marts so you can define metrics once and reuse them everywhere. No duplicate logic, no broken joins – just clean, consistent dashboards that stay in sync. (and use the same data marts in spreadsheets)

Microsoft Excel

Dashboards are beautiful, but there are no tools that are easier to use than Excel…

Pipe live, governed data from straight into Excel or Google Sheets, set delivery on autopilot, and let business teams get reports they actually want – without CSV files or SQL.

Power BI

Still adding the same SQL to every dashboard?

Connect Power BI directly to governed OWOX Data Marts, where you define metrics once and reuse them across all teams & BI tools. Let all your dashboards show the same metric values & stay in sync.

Data Marts
Management

Still rewriting the same SQL in five different tools?

Build once, reuse everywhere. Create governed, reusable data marts that feed Sheets, dashboards, and BI tools – all with versioning, docs, and full control.

Orchestration

Let your reports (and connectors) refresh themselves while you focus on work that matters.

Put data delivery on autopilot. Schedule updates for both reports & connectors – and keep dashboards fresh without manual babysitting or outdated data.

Semantic Layer

Tired of every team defining “revenue” differently?

End the metric chaos. Define KPIs once, lock in the logic, and reuse it everywhere – Sheets, dashboards, BI tools. No more mismatched numbers, no more “which report is right?” debates, just one source of truth your whole company can trust.

Data Modeling

Drowning in disconnected tables?

Stop stitching reports together like a patchwork quilt. Define relationships once, connect your datasets like Lego, and give every tool – from Sheets to AI – a single, reusable model. Faster builds, cleaner joins, and no more “why doesn’t this match?” headaches.

Conversationsl UI

Still waiting on analysts for simple answers?

Skip the ticket queue. Just ask your question in plain English and get charts, pivots, or KPIs straight from trusted, governed data – instantly. No SQL, no delays, no “I’ll get back to you.”

Users Management

Tired of access chaos?

Add teammates, set permissions, and control who sees what – all from one place. Keep sensitive data safe, onboard faster, and ensure every user has the right access at the right time.

Context Management

Share access by your rules

Grant access to data marts based on role, team, or business unit eg. marketing or sales. Always keep your data not only secure, but also relevant to each and every one.

Pivots & Charts

Tired of wrestling with chart settings?

Turn any tabular data in Google Sheets into a ready-to-go dashboard – pivots, charts, and graphs – in one click. No setup, no formulas, just instant visuals you can tweak on the fly.

First Built for Marketers. Adopted by Entire Companies.

OWOX BI started as a marketing analytics platform – now, OWOX Data Marts fuels fast decisions in finance, operations, and product teams too. We are here to ensure - you’ll get the answers you need – no SQL or IT bottlenecks. Check what's new in our сhangelog

OWOX Data Marts. Built Together, Grown Together
More Precise Credit Calculation, No More Rounding
OWOX Reports Extension. Now Preserves Table Formatting

Stop Waiting for Dashboards. Explore Data.

OWOX lets you get answers when you need them – using familiar tools like spreadsheets, not tickets or SQL

Analysts become Architects

You Ask. We Answer.

Answer your questions in plain English - get answers based on your corporate data & a data model.

Answers in Seconds

From idea to insight, OWOX gets you there faster – without relying on analysts.

No More “One More Tweak”

Say goodbye to back-and-forths. Build pivots, charts, and reports that stay updated – all on your terms.

Trust Every Number

Your reports are always built on the company’s verified logic and up-to-date metrics.

Changes Apply Everywhere

Real impact… Real voices

"OWOX Data Marts helped transform our data team from reactive executors to strategic enablers. We no longer drown in reporting requests – now, marketing, sales, and finance teams build the reports they need on their own, while analysts focus on high-impact decisions."

Alex, Head of Analytics for Ecommerce

Get Answers in Seconds – In the Tools You Already Use

No need to learn SQL or switch tools. OWOX connects trusted data directly to Sheets, Looker Studio, & Excel – so your team can ask questions, build reports, and make decisions confidently.

Always-on KPIs

See the same reliable metrics across every report, dashboard, or spreadsheet.

No More Guesswork

Explore clean, business-ready data without worrying about formulas or filters.

Reports in Google Sheets

Pull trusted reports into spreadsheets you already know. Create pivots, and charts.

Natural Language Interface

Ask business questions in plain English. Get answers instantly – no analyst required.

Built-in Visuals

Your Google Sheets just leveled up.
Turn data into clear charts and tables automatically, no setup needed.

AI Copilot Support

Ask questions like “How did revenue trend by product last quarter?” and see clear results – with explanations you can trust.

Mmmm, unified metrics across reports...

OWOX gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8

Open‑source
Self-Service Analytics platform

With OWOX Data Marts, data teams create reusable data marts and trusted metrics - so they stay in full control, while business users explore and report on data confidently – without constant requests or broken dashboards.

Self-Service Analytics Platform
Full analyst control
Versioned metrics
Scalable reporting
Data ready to self-serve

Trusted by 165,000+ Users in Data, Marketing, Finance, Operations & Product Teams

From fast-scaling startups to global enterprises – OWOX powers decisions across every department with data people actually trust.

pigu.lt
Answear
Paser
Auto.de
Rozetka
Tripadvisor
Chantelle
QVC
Carrefour-MAF
Comfy

OWOX Data Marts – Built for Your Control

Data Sources

Tired of paying to collect your own data?

Pull data from any ads platform, CRM, or database straight into your warehouse – free, open-source, and fully under your control. No vendor lock-in, no per-row fees, no mystery magic.

Own your data pipeline
Request a demo

Data Storages

Still parking your data in someone else’s black box?

Drop your data exactly where you want it – BigQuery, Athena, Snowflake, Sheets – and keep full control over structure, access, and retention. No lock-in, no shady middleman.

Keep your data at home
Request a demo

Google Sheets

Dashboards are nice, but Sheets are where the real work gets done.

Pipe live, governed data straight into Google Sheets, set it to auto-refresh, and let teams build the reports they actually want – without bugging analysts or touching SQL

Looker Studio

Still adding the same SQL to every dashboard?

Connect Looker Studio directly to governed OWOX Data Marts so you can define metrics once and reuse them everywhere. No duplicate logic, no broken joins – just clean, consistent dashboards that stay in sync. (and use the same data marts in spreadsheets)

Microsoft Excel

Dashboards are beautiful, but there are no tools that are easier to use than Excel…

Pipe live, governed data from straight into Excel or Google Sheets, set delivery on autopilot, and let business teams get reports they actually want – without CSV files or SQL.

Power BI

Still adding the same SQL to every dashboard?

Connect Power BI directly to governed OWOX Data Marts, where you define metrics once and reuse them across all teams & BI tools. Let all your dashboards show the same metric values & stay in sync.

Data Marts
Management

Still rewriting the same SQL in five different tools?

Build once, reuse everywhere. Create governed, reusable data marts that feed Sheets, dashboards, and BI tools – all with versioning, docs, and full control.

Orchestration

Let your reports (and connectors) refresh themselves while you focus on work that matters.

Put data delivery on autopilot. Schedule updates for both reports & connectors – and keep dashboards fresh without manual babysitting or outdated data.

Semantic Layer

Tired of every team defining “revenue” differently?

End the metric chaos. Define KPIs once, lock in the logic, and reuse it everywhere – Sheets, dashboards, BI tools. No more mismatched numbers, no more “which report is right?” debates, just one source of truth your whole company can trust.

Data Modeling

Drowning in disconnected tables?

Stop stitching reports together like a patchwork quilt. Define relationships once, connect your datasets like Lego, and give every tool – from Sheets to AI – a single, reusable model. Faster builds, cleaner joins, and no more “why doesn’t this match?” headaches.

Conversationsl UI

Still waiting on analysts for simple answers?

Skip the ticket queue. Just ask your question in plain English and get charts, pivots, or KPIs straight from trusted, governed data – instantly. No SQL, no delays, no “I’ll get back to you.”

Users Management

Tired of access chaos?

Add teammates, set permissions, and control who sees what – all from one place. Keep sensitive data safe, onboard faster, and ensure every user has the right access at the right time.

Context Management

Share access by your rules

Grant access to data marts based on role, team, or business unit eg. marketing or sales. Always keep your data not only secure, but also relevant to each and every one.

Pivots & Charts

Tired of wrestling with chart settings?

Turn any tabular data in Google Sheets into a ready-to-go dashboard – pivots, charts, and graphs – in one click. No setup, no formulas, just instant visuals you can tweak on the fly.

We Build for Data Teams – and Help Them Scale Impact

OWOX BI was born for marketing analytics. Today, OWOX Data Marts powers the full stack for businesses – from data connectivity & enablement to semantic layer with reusable metrics and business-wide reporting.

And with new features shipped, you’ll never hit a ceiling. Check what's new in our сhangelog

OWOX Data Marts. Built Together, Grown Together
More Precise Credit Calculation, No More Rounding
OWOX Reports Extension. Now Preserves Table Formatting

Stop Scaling Dashboards. Scale Data Impact.

OWOX Data Marts centralizes scattered SQLs, connectors from 3rd party platforms, all the metrics definitions, as well as endless requests for new reports or dashboards

Analysts become Architects

From Data Analyst to Architect

Go beyond building ad hoc reports. Design, document, and govern a data model your entire org can trust — once and for everyone.

One Model powering All Reporting Tools

Deliver the same verified data marts to Google Sheets, Looker Studio, or dashboards — without duplicating SQL.

Change Once, Reflect Everywhere

Update business logic once, and every connected report reflects the update instantly — no manual work required.

Unlock Strategic Bandwidth

Spend less time fixing filters, more time solving real business problems.

Changes Apply Everywhere

Real impact… Real voices

"OWOX Data Marts helped transform our data team from reactive executors to strategic enablers. We no longer drown in reporting requests – now, marketing, sales, and finance teams build the reports they need on their own, while analysts focus on high-impact decisions."

Alex, Head of Analytics for Ecommerce

Works where your data lives — and where your team works

OWOX Data Marts gives data teams the tools to define, manage, and govern reusable reporting logic – then deliver it directly into the tools business teams already use

Semantic Layer

One metric. One definition. Everywhere.
Standardize KPIs and business terms so everyone speaks the same data language.

Data Modeling

Build once. Trust always.
Model business logic using SQL, define metrics and joins once, and reuse them across every department and report.

Reports in Google Sheets

The familiar UI meets corporate trusted data. Pull live, version-controlled data into spreadsheets. Filter, sort, and visualize in seconds.

Chat with Data UI

From “Submit a request” to “I got it.”
Let stakeholders build and tweak their reports using a natural-language interface — no SQL, no delays.

Pivots & Charts

Your Google Sheets just leveled up.
Auto-generate charts, graphs, and pivot tables from any dataset — directly inside Sheets, no setup required.

SQL Copilot

Need SQL help? Just ask.
Ask questions and get results with traceable logic. The only Copilot that explains how and why.

Mmmm, unified metrics across reports...

OWOX Data Marts gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8
Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Your request

“Track revenue by product category in the US market in 2025”

Built once → used in 81 reports across organizations

Full control. Trusted reports. Freedom to Self-Serve!

Exactly in this order: data teams keep control over the data and logic – while business users explore insights confidently.

Access Management

Access Management

Only the right people see the right data. Share specific metrics, data marts, or data model contexts with confidence.

Data Ownership by Design

All data stays in your environment. No black boxes, no vendor lock-in, no loss of control.

Transparent Metrics & Logic

Every number has a source. Business users understand the logic — analysts manage it centrally.

Verified, Reusable Reports

Build once, trust always. Reports stay connected to the data model and reflect changes instantly.

Verified, Reusable Reports

ATTENTION:

You’ll hate OWOX Data Marts if…

We’re not for everyone — and that’s the point. OWOX is built for data teams who want to model once and empower business users to get as many reports as they wish.

You like keeping data teams busy with copy-pasting

You like keeping data teams busy with copy-pasting

Why automate when you can manually create the same report 12 times?

You enjoy fighting over whose numbers are right

You enjoy fighting over whose numbers are right

Nothing builds cross-functional trust like three reports with different revenue totals.

You love dashboards no one understands

You love dashboards no one understands

If you can’t explain it, it must be important, right?

You think data modeling is a waste of time

You think data modeling is a waste of time

Why fix the foundation when you can just add another SQL on top?

From

bottlenecks

to

breakthroughs

Teams that once spent days chasing metrics now explore fresh data, build reports on their own, and make faster decisions, with zero hand-holding from analysts.

From bottlenecks to breakthroughs

Let’s navigate your data stack together

Learn how OWOX helped scale trust, speed, and impact across all business teams.

Join our open source community

We're building open-source data connectors, enabling every team to import data into spreadsheets or data warehouses without relying on third-party solutions

Apps Script

<

Privacy-first

>

Your credentials never shared with third-party services.

<

Customization

>

Adjust data schemas and fetch schedules as you need.

<

Simplified

>

Setup all pipelines directly in Google Sheets using Apps Script.

<

Community

>

Collaborate with others: contributing to existing integrations or creating new ones.

<

Free forever

>

Our connectors are free under the ELv2 license for internal use or for offering paid services.​

🤝
Get Involved

Join our community to collaborate, customize, and innovate together

<

Users

>

Set up your imports by copying our Google Sheets template for available integrations and customize as needed—no coding skills required.​

<

Contributors

>

Create new connectors using Apps Script (or improve existing). Follow our detailed instructions in the Contributor’s Guide and share your innovations with the community.​

This is your sign. Let’s start now!

If 165,000+ users and 10+ years of analytics expertise haven’t convinced you yet, maybe these classic marketing moves will.

Apps Script

OWOX Data Marts Cloud Bundle

Digital product – no shipping, floppy disks, or pigeons involved

Choose your region

$199

/mo

FREE

for teams that hate traditional BI dashboards

Start exploring your data
Request a demo

OWOX Data Marts is a web platform. You won’t need a CD, USB, or a time machine. But you will need better answers to business questions.

Hurry: 1,275 data teams signed up this week. Act now before the price goes up, and finally stop arguing over “what’s the real revenue number.”

You can also talk to a data expert (we promise they’re nice)